What is life coming to? First Mattel gave its 60-plus-year-old Barbie dolls plastic surgery: three new body types, seven skin tones, 22 eye colors and 24 hair styles. This was meant to address:
1) Parents who think the slim, buxom, blonde, white traditional Barbie sends a bad messages to girls about body standards, and
2) Sales have slipped every year since 2009 to just $906 million last year. Nothing awakens the corporate social conscience like slumping sales.
Mattel researchers found Barbie’s body was only part of her problem. “A lot of the conversation,” Tanie Missad, the toymaker’s senior director of global insights, told The Washington Post, “was focused on what Barbie had — her stuff.”
For full story, pick up a copy of the Aug. 4 Commercial Record or subscribe to the e-edition.