Daniel J. Reid, 74

Daniel J. Reid, 74, passed away at his home in Ft. Lauderdale, Fla., on May 23, 2014, from complications stemming from dialysis and a blood infection.
Dan was born on Sept. 23, 1939, to Bertha Krueger and Daniel Reid and raised on the south side of Chicago with his siblings Tom, Mary Eileen (Swanson), Margaret Reid, Carol (McCourt) and Catherine (Kobe).
Dan was a graduate of St. John's Military Academy in Wisconsin and a graduate of DePaul University with a degree in business in the early 1960s. In his formative years, politics was of strong interest to Dan. In 1968, Dan was campaign manager for Illinois Governor Richard Ogilvy.   
Dan was the nephew of fellow noted Chicagoan, John E. Reid, founder of the interrogation techniques used with the polygraph and for gaining criminal confessions, known as the Reid Technique of Interviewing and Interrogation. "Duke" as Dan was known, would join his uncle in establishing and growing John E. Reid & Associates in the 1960s.
In the early 1970s, Dan struck upon the idea of taking questions from the interrogation technique and putting them into a paper and pencil report that could be used for screening job applicants to determine their integrity and likelihood of being a good employee. It was this idea that launched an industry and the most widely used integrity employment assessment in the world, The Reid Report.  
In 1979, with the early success selling the Reid Report and the advent of changing federal law and the legality of using the polygraph for employee hiring, Dan and John separated the business into two separate companies; John continuing to run John E. Reid & Associates and Dan heading up the newly formed Reid Psychological Systems to focus on the growing pre-employment industry.
Dan was President of Reid Psychological Systems until the early 1990s at which time he turned over day to day management responsibilities and assumed the role of Chairman.  In 2001, three decades after starting a new industry and catapulting Reid Psychological Systems and the Reid Report into the industry leader, the company was sold to international publishing and educational firm Pearson.  
One of Dan's passions was real estate. While in Chicago, he owned several condos in the Gold Coast and Streeterville.  He bought his first vacation home in Saugatuck in 1972 and worked his way to finding his dream estate "Merry Acres" in 1986, situated along the shores of Lake Michigan in nearby Fennville. Although he had multiple homes, he called this very special place home.  
Dan was also very passionate about art and philanthropy. Dan was a collector of fine art and unique statues from throughout the world. He supported and contributed to many charities and organizations. He connected these two passions in 2005 when he made a leading contribution to establish in honor of his mother, The Bertha Krueger Reid Theatre and Exhibition Hall inside the newly established Saugatuck Center for the Arts.  
In accordance with Dan's wishes, he will be cremated and his ashes preserved at Merry Acres. He wanted no flowers but donations may be made on his behalf to the Saugatuck Center for the Arts, 400 Culver St., Saugatuck, MI 49453, (269) 857-2399.  
Dan's family certainly intends to respect his wishes, but also feels the need to make a request of those who cared for Dan and called him friend. Always the one to enjoy the company and laughter of good friends and good stories, they ask all who knew Dan to raise a glass in memory of a life well spent and to take a few moments to reflect on what Dan meant to them by joining the family for a celebration of Dan's life at the Saugatuck Center for the Arts on Sept. 7, from 2 to 5 p.m.  
Dan is survived by his closest, long-time friend of 40 years who was his world, David Cofield, as well as his sisters Mary Eileen and Catherine, 19 nieces and nephews and many great nieces and nephews.
The world is better for his having lived. We are better for having known him. Though his life may have ended too soon, it was a life complete in so many ways. Oh how we shall miss you, O' Danny boy.



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